Tool 05 · Calculators
Rate a product across 6 weighted factors before you spend a dollar on testing.
Score each factor 1–5 and tune its weight (0–10).
Are people actively searching and buying this?
Does it stand out from what's already on the market?
Perceived value vs. actual cost — 3× or better scores high.
Does it demo visually and hook in the first 3 seconds?
Small, light, durable — no fragile or oversized headaches.
Is there a passionate niche that buys on identity?
Borderline — fix the weak factors before testing.
Verdict tiers: green ≥ 75 · amber 50–75 · red < 50.