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Tool 06 · Calculators

CAC & LTV:CAC Calculator

The one ratio that tells you to scale ads or stop bleeding — recomputed live as you adjust the inputs.

Acquisition & Value Inputs

Gross Margin %%55
%1%90
Repeat Purchase Rate%30
%0%100
Avg Customer Lifespan orders1.8
orders1 orders10

Live Results

Stop
0.53:1LTV : CAC Ratio
CAC
$33.33
spend ÷ new customers
LTV
$17.52
AOV × margin × repeat × lifespan
Payback Period
1.0 orders
orders to recover CAC
Profit per Customer
$-15.81
LTV − CAC
Stop: LTV:CAC < 1 — every customer loses money. Stop and rebuild the offer.

Verdict tiers: green ≥ 3 (Scale) · amber 1–3 (Test/improve) · red < 1 (Stop).