Tool 12 · Calculators

Bundle Profit Simulator

Does the bundle actually make more than selling separately? — recomputed live as you adjust the inputs.

Items & Bundle

Item A (anchor)

Price A

COGS A

Item B (attach)

Price B

COGS B

Bundle Price (A + B)

Expected Attach Rate%40

%0%100

Modeled on 100 customers who buy item A: at the attach rate, that share also takes B — either as the bundle or at full price.

Separate wins

Profit A Alone

$30.00

margin 75.0%

Profit B Alone

$18.00

margin 72.0%

Profit per Bundle

$38.00

margin 69.1%

Bundle vs Separate

−$400.00

per 100 customers

Separate Sales Profit

$3,720.00

per 100 customers

Bundle Scenario Profit

$3,320.00

per 100 customers

Separate wins: Selling separately earns $400.00 more per 100 customers — the bundle price is too low.